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- May 14
- 4 min
WOW-style presentations or Surprise effect in sales of complex products
Every day, millions of digital presentations are shown around the world. Most of them fail to catch the attention of the target audience and only a few are remembered by the listeners. As many studies show, it is easiest to attract attention to a speech if it contains an element that breaks patterns. But where to find it? There is an answer. In the current conditions of total quarantine, which were relaxed, then strengthened again, remote presentations and webinars have beco

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- May 11
- 3 min
How to turn an online presentation into a 24-hour store
Have you ever wondered what distinguishes an online presentation from a regular commercial? You have prepared a video or slide deck with the purpose of selling a product or event. Is it good enough to be spread everywhere on the internet and considered an online presentation? I am sure that experienced presenters will answer, "no!" without hesitation and they will be correct. A good presentation is not just about online availability. It needs to be conducted in real-time by t

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- Mar 7
- 3 min
Perpetual Webinar on Your Website that Brings Client Meetings
These days, in a pandemic world, webinars remain one of the most demanded sources of information about products and solutions. A huge advantage of the online seminar, which radically distinguishes them from a simple offline presentation, is the possibility of live communication with an expert speaker. On many sites, users have the opportunity to sign up for an introductory webinar to get acquainted with the product. It is especially helpful when the subject is serious, and t

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- Feb 25
- 3 min
The Presentation Library Is Always With Me — In My Pocket
The presentation has been, and remains to be, an important communication tool, and a sales tool in particular. Usually, you learn about a new product or service from slides accompanied by an explanation by the speaker (presenter). Almost every salesperson has taken a course on “the art of effective presentation.” Over 50 million presentations are created every day in the world, and the number of PowerPoint users has exceeded half a billion. If the presentation is so important

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- Jan 20
- 5 min
Anatomy of a webinar: optimal duration, conversion, and something most important
The ideal webinar duration is 45-60 minutes People usually spend only 30 minutes watching a webinar recording Employees of commercial companies watch, on average, one webinar per week On average, only 35-45% of registered people actually attend the webinar Based on the results of the webinar, usually only 17-19% of listeners become clients Half of the listeners download presentation slides after completing the webinar The overwhelming majority of webinar participants (from 82